Beyond the coronavirus: Spring trends for SMEs
Did you know that more than 90% of consumers use online reviews to influence their purchasing decisions? Do you know that being green can save not only the planet but your sales as well? Do you know what does HCD stand for?
During these pandemic times the most vital thing for businesses is to be flexible and maintain the ability to think out-of-the-box. But what is beyond the coronavirus? Here are the key areas, which may be still of high importance for SMEs to keep up with competition nowadays.
1. Focusing on User Reviews
As trustworthy as you may be, customers trust each other more. The meteoric rise of eCommerce has made reviews easier to access than ever, making them a more significant part of the decision-making process. If you’re not posting reviews, you’re falling behind, according to the article published on www.sme-news.co.uk.
2. Capitalizing on the Gig Economy
Gig work (which gets its name from each piece of work being akin to an individual ‘gig’, mainly relating to an app-based platform) is appearing in more and more fields. Not only is it popular, but capitalizing on the gig economy can save you money in several ways, and it provides a great way to find good full-time employees, as well.
3. Going Green
You hear people talk about the environment almost every day now. Eco-friendly businesses not only help the planet, but they also appeal to a consumer base concerned about the issue. More and more companies are waking up to this, so you’d likely benefit from doing so as well.
4. Marketing With Stories
You probably already use social media in your marketing. Stories have become a standard across social platforms, and their consumption has skyrocketed in recent years. To make the most of your social media campaign, consider using stories more consistently.
5. Employing More Remote Workers
Finding good help can prove challenging. Hiring remote employees helps you find more help and provides potential workers with more opportunities for work.
6. Engaging Generation Z
As time progresses, Gen Z will make up a more significant portion of the market. Not only that, but increasingly more Gen Zers will join the workforce. In both your hiring and marketing, you need to be thinking about Generation Z.
Gen Z has used the internet their entire lives, and to survive in today’s market, you need to be internet-savvy.
7. Influencer Marketing
Influencer marketing is like celebrity endorsement prevalent in the age of mass media. Marketers place their products on social media channels and other digital touchpoints like podcasts of influential people in their given realm. More and more brands pile up to sponsor outspoken personalities and those with fun content to help them get their products out to their target segment.
8. Human-centered design
Human-centered design (HCD) is a design approach that takes into consideration that users are first. They are who you create value for.
HCD helps businesses improve performance such as reduce the number of user errors, increase ease of use, and increase the ease of learning about products, services, and the brand itself. This bridges the gap between you and customers. For further information on HCD, you may visit financesonline.com.